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Dr.

Thomas Baier

General Manager with empathy and passion to succeed

Managing Director in the LifeScience sector with broad expertise, customer focus and success

from 06.01.2025
Interim Manager since: 09/2021
Update: 23.10.2024

Contact data

Dr-B-f-P Consulting, Penzberg

Kapellenwiese 25
D-82377 Penzberg
zbp.yvnzt@ervno.geq

Telefon Mobile
+491798017801
Telefon Private
+4988568024879

Social networks

Personal data

Date of birth
07.07.1959 (Age:65)

Short profile

Intro
Experienced leader with focus on leading organizations. Focus upon sales&marketing and R&D as well as business transformation. Someone who manages challenging leadership tasks successfully and with high dedication, integrity and of course with entrepreneurship. Easy to approach and with high team competence. With proven success in the LifeScience / MedTech / Chemistry industries. Broad expertise for leadership tasks across the healthcare industry. Developing of high-potentials as a passion.
Experience overview
  • Proven leadership / MD experience in large and smaller organizations
  • Design and implementation of organizational change to gain efficiency
  • Identification of technology innovations in Diagnostics & MedTech
  • Passion for leading people and developing talents
  • Perfoming workflow analysis as start point for improvements
  • Experienced in leading teams and making them better
  • Managing a site / organization professionally
Tasks
  • Coaching / Personnel Development
  • Yield Increase
  • Management
  • Merger & Acquisition
  • Process Optimization
Im Laufe meiner Karriere in der LifeScience Industrie (10 Mitarbeiter bis 230 Mitarbeiter) war mein Fokus entweder im Sales- und Markting  - auf Key Kunden fokussierte Programme/Kampagnen (analog und digital), die im Zusammenspiel von Vertrieb und Marketing implementiert wurden oder in der Entwicklung (F&E) von Systemen (Geräte/Kits/ neue Technologien)
Functions
  • Research & Development
  • Management / General Management / Board
  • Marketing
  • Sales
  • Organization
Role in the company
  • 1st Level / Executive Board / Management
  • 2nd Level / Division Management / Department Management
  • Coach
  • Staff function / Expert / Specialist
Industry experience
  • Biotech
  • Chemistry
  • Healthcare
  • Medical Technology
  • Pharmaceutical Industry
Meine Leadership Skills in der 1. Führungsebene qualifizieren mich auch für branchen-fremde Aufgaben.
Unternehmensgröße; von 10 (start-Up), über 50 -100 (Mittelstand) bis zum Großunternehmen (>500) 
Erfolgreiche Projekte in den Branchen Medizintechnik, Chemie, Diagnostik, Onkologie, Infektionskrankheiten 
Type of company
  • Owner-managed / Family Business
  • Medium-sized Enterprise
  • Corporation / Group
  • Start-up
Regions (Regions where you have proven experience)
  • Europe (EU)
  • Great Britain
  • Switzerland
Languages
  • German (Mother tongue)
  • English (Fluent)
  • French (Basic knowledge)
Special certificates and awards
Cooperation with London Business School for redefining business unit approach
Special skills
Top Kenntnisse: in vitro Diagnostik, Medizintechnik, Einführungen von Innovationen, Neu-Ausrichtung von Sales- und Marketing-Teams (Vertrieb), BioTech-UNternehmen
F&E,  Werte-basiertes Führen von Mitarbeitern
Krankheitsfelder: Onkologie, Infektionskrankheiten, Diabetes, Gastroenterologie, 
Schnelles Erkennen von Schwachstellen im Workflow einer Organisation, neue Strukturen zur Reorganisation (Effizienz-Gewinn) entwerfen und implementieren

IM projects (self employed)

Number of employees in company
160
City / place
Dresden
Internet
https://dewpointx.com/
Area of responsibility (sales and employees)
Leading the German site (GmbH) to fix urgent business matters

Company description

Service provider in the field of chemical analytics for wearables (world market leader)

Number of employees in company
35
City / place
Obernburg, Deutschland
Internet
https://namsa.com/
Initial situation at the client

Die Standortleiterin war gerade gegangen und ich musste ad-hoc die Leitung übernehmen,
Aufgaben: Abstimmung mit dem Mutterkonzern in USA zu Budget, Auftragslage und Kunden in Europa, Betreuung der jungen Manager mit Personalverantwortung, das Tagesgeschäft am Laufen halten und Vorschläge (workfow Analyse) zur Verbesserung der Arbeitsabläufe implementiert; die Planung für die Laborerweiterung vorangetrieben; finale Übergabe zum Abschluß an die neu eingestellet Standortleiterin
Mitarbeiter: 35

Area of responsibility (sales and employees)
5,2 mio Euro / 35 employees
Mission
run and optimize the daily business with focus on existing and new customers
Measures taken
proposal for optimization after workflow analysis
Number of employees in company
6
City / place
Zürich, Schweiz
Internet
https://www.volpi-group.com/
Initial situation at the client

Mitarbeiter: 6


Company description

CDx is a service provider for the early detection of cancer in the esophagus with AI

Company turnover in Mio $
120 Mio USD
Number of employees in company
140
City / place
Auburn, NJ - USA
Internet
https://www.cdxdiagnostics.com/
Initial situation at the client

Ein Aufsichtsratsmitglied in USA hatte mich angesprochen und über den CEO wurde ein 3-Jahesvertrag vereinbart.
Professionelle Betreuung der Top-Meinungsbildner (Gastroenterologen) in Europa und Prüfung, ob die Methodik eine Chance hat vergütet zu werden.
Aus diesem Grund habe ich in Deutschland mit einem auf Prüfung der Vergütungsfähigkeit spezialisierten Unternehmen zusammengearbeitet. In Zusammenarbeit mit der London Klinik war die Methode in Uk vor der Markteinführung.

Area of responsibility (sales and employees)
Acting as head of Europe with 2 areas of focus: 1. accompany a multicentre study and 2. check possibility of establishing the methodology / business in the private patient sector

Company description

Number of employees in company
180
City / place
Japan
Internet
https://www.pssbio.com/management-team/
Initial situation at the client

Neuausrichtung des Vertriebs und Marketings in Europa. Überarbeitung und Ausweitung des Distributoren-Netzwerkes in Europa. Vorbereitung für den Launch des GeneLead8 - einem PCR-Vollautomaten in selektierten Laboren. Neueinstellung von Mitarbeitern. Beratung mit dem CEO in Japan über die Europa-Strategie und Reisen nach China und HongKong, um neue Partnerschaften zu vereinbaren


Work history (permanent employment)


HighTech (AI-supported) Diagnostics - early idendification of potential of oesopheagal cancer

City / place
Europa
Remarks
Role: Analyzing and establishing a pre-cancer gastro-enterology service in Europe. Leading a multi-center study in Europe for WATS with top shot gastroenterologists successfully. Business model established in UK market.
Achievements: Created step-wise market access plan for WATS technology in top countries in Europe. Performed a deep analysis in key European markets. Including potential reimbursement possibilities especially in Germany and
UK. Established in a private clinic in UK the whole workflow for sending and processing private patient samples from UK to USA.

European entity of a Japanese MedTech/Diagnostics producer - production of lab systems

City / place
Mainz, Deutschland
Remarks
Role: As head of a small European team in Mainz re-established local office as well as an entity. Sparring partner to CEO in Tokyo for shaping the future concerning the portfolio as well as the European commercial strategy.
Achievements: Established a fully functional and successful European Team including strategy to partner with new distributors for PSS system portfolio and thereby stopped the decline of sales. Groundwork for a new MolDx system launch was prepared by establishing partnerships with
private labs in Germany, Austria and in Norway. New business cooperation with a Spanish liquid reagent supplier for new MolDx system established.
Employees: 8

Oncompass - a service provider for oncologists to provide a tailormade cancer therapy

City / place
München, Deutschland
Remarks
Build as MD an organization from scratch (GmbH foundation) in a VC-financed enterprise with HQ in Budapest. Establish with new team for selling a paid AI-based service to KOLs in oncology, their cancer patients. Patients getting access to advanced and targeted cancer therapies. Achievements: Starting an enterprise from scratch including the following
activities: Registration of GmbH, renting office space, opening bank accounts, searching & hiring people, visiting oncologists such as top cancer excellence centers in Germany as well as city-based oncologists. Creating the strategy and tactics as well as all commercial material incl. advertising, renewal of homepage, facebook account. Contract closures with renowned oncologists in Germany in less than 9 months.
Employees: 10

Umfassendes Diagnostik-Portfolio Weltmarktführer / Pharma

City / place
Penzberg, Deutschland
Remarks
Achieving or beating sales and cost budget every year,
Expanded market leadership position for industrial business in providing “raw materials (enzymes)” to Diagnostics or Chemical companies, new business plans etablished including expanded segmentation and entering a new customer segment. With a newly created offering concept to Pharma a
new customer segment was opened. Intense cooperation with Roche Pharma in the oncology area for setting up a joint co-development of A diagnostics kit used for launching a new therapeutics (Zelboraf). Several other projects in a co-development approach with Roche Pharma
Employees: 80
Sales volume: 350 million

Umfassendes Diagnostik-Portfolio Weltmarktführer / Pharma

City / place
Penzberg, Deutschland
Remarks
Giving direction to >100 people ww, development of all sales- and marketing concepts (print & e) for sequencing (NGS), arrays, cellular products as well the “industrial business”, with special focus on Asia.
Achievements: Installation of regular global marketing meetings with regional reps; aligning with regions on “yearly campaign topics for (cancer, core brands)”, Further optimization of all “eChannels”, Established “454” as a competitive brand in the NGS arena as serious
competitor to Illumina
Employees: 110

Entwicklung und Vertrieb von molekular-diagnostischen Systemen (zB PCR) in Europa

City / place
Penzberg, Deutschland
Remarks
Role: Heading ~180 people, a cross-over of a research & development responsibility (PCR & sample prep machines) with a responsibility for all PCR launch activities in Europe, budget of entity; >70 mCHF budget, Member of Molecular Diagnostics operating committee (USA) and therefore extensive cooperation with US sites CA & NJ concerning portfolio development. Achievements: Development & launch of first PCR-based Sepsis panel “Septifast” in the world and first fully automated virology platform Cobas
Ampliprep-TaqMan, optimization of HIV & HCV assays, direct contact with laboratory managers (small/big) in order to discuss and implement new workflows / new lab automation
Employees: 180

Broad spectrum of diagnostics equipment for the professional lab

City / place
Stockholm, Schweden
Remarks
Integration of three Boehringer Mannheim entities into one Scandinaviean Roche center in Stockholm, Achievements: from 1998 to 2003 sales growth rates of 12% in average and never below 10% per year. Cost ratio (operating costs / sales)
decreased from 26% to 21.5%. The final ratio was below EMEA average.Significant market share increases for all product lines as e.g. Diabetes, Clinical Labs, Virology Labs (PCR) and Point of Care Labs. Established a “top 10 Nordic lab manager” circle. Establishing new direct consumer
marketing expertise for successful repositioning the Diabetes business to “direct-to-consumer” approach.
Employees: 220
Sales volume: 120 million

Broad spectrum of diagnostics equipment for the professional lab

City / place
Kopenhagen, Dänemark
Remarks
Youngest ever appointed managing director of Roche Diagnostics up to this time.
Achievements: Achieving financial turnaround for positive development of sales (>10%) and profit (Operating costs / sales ratio decreased from 31% to 26%). Restructuring management team from scratch since it was
after dismissal of former head completely non-aligned
Employees: 50
Sales volume: 18

Broad spectrum of diagnostics equipment for the professional lab

City / place
Grenzach-Wyhlen, Deutschland
Remarks
Head of the business area fro Germany, Strategy development for the German Sales teams, preparation of the introduction of new innovative systems,
Employees: 10

Broad spectrum of diagnostics equipment for the professional lab

City / place
Grenzach-Wyhlen, Deutschland
Remarks
Employees: 2
Sales volume: 8 million

Education

Notes / specifics
Der Doktor-Titel - Dr. scientarum humanarum - bietet an der Universität Heidelberg die Möglichkeit als Naturwissenschaftler in der Medizin zu promovieren. Magna Cum Laude

Betreuung von 4 BioTechnologie / Agrarwissenschafts-Studentinnen, um Ihnen im Studium (Masterarbeit) bzw,auf dem Weg ins Berufsleben behilflich zu sein

Vermittlung des Basiswissens im Bereich MArketing mit abschliessender Klausur


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