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Julia Iffert-Scherbeck

Transforming Marketing to Shape the Future.

I redesign and transform marketing for mid-market companies to help them succeed in tomorrow's markets.

from 01.04.2025
Interim Manager since: 10/2023
Update: 10.03.2025

Contact data

Julia Iffert Consulting, München

Offenbachstr. 27c
D-81245 München
rq.gerssv-nvyhw@byynu

Telefon Mobile
+491783395484

Social networks

Personal data

Date of birth
15.07.1982 (Age:42)

Short profile

Intro
Transforming Marketing to Shape the Future.
With over 15 years of experience, I shape the future-orientated realignment of marketing in medium-sized companies, especially in transformation phases and M&A processes. This is how I create measurable competitive advantages and sustainable growth in the markets of today and tomorrow.
Experience overview
Transforming Marketing to Shape the Future.
  • Marketing strategy & demand generation: customer acquisition and retention, marketing mix, sales
  • Brand strategy & brand management: brand development, positioning, repositioning and rebranding
  • Marketing organisation & digitalisation: teams, structures and technology and AI integration
  • M&A expertise: marketing due diligence to post-merger integration 
  • Transformation management: marketing operating models, stakeholder management & change communication
Tasks
  • Building a Company / Business
  • Merger & Acquisition
Marketing-Transformation
Marketingstrategie & Markenstrategie
Marketing Operation Models 
Functions
  • Communication
  • Marketing
  • Sales
 
Role in the company
  • 2nd Level / Division Management / Department Management
  • Consultant, Advisor
  • Projekt Manager (Leitung)
Industry experience
  • Real Estate Industry
  • Medien & Verlage
Großhandel
HORECA (Restaurant, Catering) 
Franchise 
Type of company
  • Owner-managed / Family Business
  • Medium-sized Enterprise
Regions (Regions where you have proven experience)
  • Europe (EU)
  • Germany
Languages
  • German (Mother tongue)
  • English (Business fluent)
Special certificates and awards
2020: Professional Scrum Master (PSM I)
2022: Sinus Milieu-Zertifizierung
2023: GA4
Special skills
Geschäftsmodelle: vorrangig B2B und B2B2C
Sonstige Expertise: C-Level Workshops, Dienstleistermanagement, Agenturauswahlverfahren (Pitches)
Expertennetzwerk: umfangreiches Spezialisten-Netzwerk, von KI-Automatisierung u¨ber Design bis Paid Media

IM projects (self employed)

City / place
Norddeutschland
City / place
Deutschlandweit

Education

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