Welcome on the DDIM-Website of Julia Iffert-Scherbeck

 
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Julia Iffert-Scherbeck

marketing & brand transformation for SMEs

I help medium-sized companies nationally and internationally to achieve a clear profile, greater visibility and higher sales. So that companies can grow sustainably (again).

from now
Interim Manager since: 10/2023
Update: 04.11.2024

Contact data

Julia Iffert Consulting, München

Offenbachstr. 27c
D-81245 München
rq.gerssv-nvyhw@byynu

Telefon Mobile
+491783395484

Social networks

Personal data

Date of birth
15.07.1982 (Age:42)

Short profile

Intro
For over 15 years, I have been transforming and optimizing the marketing and branding of medium-sized companies and scale-ups as well as the associated teams and processes - across disciplines and individually tailored to the corporate strategy and often as part of larger transformation processes, such as mergers and acquisitions.
Experience overview
  • Optimization of marketing and communication channels (online & offline)
  • Development and repositioning/rebranding of product, company and employer brands
  • Growth initiatives, e.g. via marketing campaigns
  • Digital transformation and AI tools in marketing
  • Marketing in M&A process, including post-merger integration
Functions
  • Communication
  • Marketing
Branding und Brand Management
Role in the company
  • 2nd Level / Division Management / Department Management
  • Consultant, Advisor
  • Projekt Manager (Leitung)
Industry experience
  • Real Estate Industry
  • Hotel, Tourism, Events
  • Medien & Verlage
  • Trade
Type of company
  • Owner-managed / Family Business
  • Medium-sized Enterprise
Scale-Ups
Regions (Regions where you have proven experience)
  • Europe (EU)
  • Germany
Languages
  • German (Mother tongue)
  • English (Business fluent)
Special certificates and awards
2020: Professional Scrum Master (PSM I)
2022: Sinus Milieu-Zertifizierung
Special skills
Führungserfahrung: international in Transformationsprozessen und in der Change-Kommunikation
Umfangreiches Expert*innen-Netzwerk: von KI-Integration über Design bis Paid Media 
Leitung von Agenturauswahlverfahren (Pitches) und C-Level Workshops

Education

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