Welcome on the DDIM-Website of Gerrit Stroomann

 
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Gerrit Stroomann

Growing businesses digitally, internationally, successfully

40% growth with AI and Marketing / Sales automations

from now
Interim Manager since: 01/2013
Update: 21.01.2025

Contact data

IVISORY GmbH, Hamburg

Dörpfeldstr. 5
D-22609 Hamburg
zbp.lebfviv@aanzbbegFT

Telefon Mobile
+491732022555

Social networks

Personal data

Date of birth
13.08.1972 (Age:52)

Short profile

Intro
Contact me if you are looking for an experienced and inspiring leader in the digital work-fields related to performance marketing, digital marketing, CRM, Appstore, App Marketing, artificial intelligence, Business Development, holistic marketing strategy and data-driven decision making.
 
Background: MBA degree with focus on HR, Bachelor in International Business & Marketing, Certified Banker, member of Rotary International
Experience overview
  • digitization
  • marketing strategy
  • leadership
  • Ecommerce and Apps
  • Search and Social
  • Artificial intelligence
  • Chatbots

IM projects (self employed)


Company description

SaaS company specialized in marketing automization and AI based Chatbots

Number of employees in company
6
City / place
Zürich
Internet
www.halion.ai
Initial situation at the client

Firmengründer hatten eine initiale Idee. Aufgabe bestand darin, ein tragfähiges Business Konzept zu erstellen, inklusive
* Business Plan Erstellung
* Finanz- und Liquiditätsplanug
* Marketing und Sales Ansatz
* Ops und Technik

sowie Investoren- und Förderprogramm-Suche mit Pitches.

Area of responsibility (sales and employees)
> 1m CHF Seed
Mission
The task was to create a viable business concept, including 
* Business plan creation
* Financial and liquidity planning
* Marketing and sales approach
* Ops and technology
as well as investor and funding programme search with pitches.
Measures taken
as above
Achieved Achievements
Founding and registration of the company, support for prototype creation and MVP
Special challenges
New field, tech, absolutely Greenfield

Company description

Online Pharmacy

Company turnover in Mio $
200 Mio USD
Number of employees in company
300
City / place
Berlin / DE
Internet
www.aponeo.de
Initial situation at the client

Interim Chief Commercial Officer (Einkauf, Verkauf, Marketing, CRM, Shops) für 5 Onlineapotheken-Marken
Mitarbeiter: 30
Umsatz: €€€m


Company description

Manufacturer of in-vitro diagnosis device

City / place
Tel Aviv
Internet
https://kidodscience.com/
Initial situation at the client

Markteintritt Europa für Med Tech Diagnose Gerät


Company description

Mobile app for mobility aggregations

Company turnover in Mio $
300 Mio USD
Number of employees in company
2500
City / place
Hamburg / DE
Internet
www.free-now.de
Initial situation at the client

Interim VP International Lifecycle Marketing (Brand, Site-Management, CRM, SEO/ASO, Performance)
Mitarbeiter: 35
Umsatz: €€€m


Company description

SaaS provider of language learning app

Company turnover in Mio $
100 Mio USD
Number of employees in company
1000
City / place
Berlin
Internet
www.babbel.com

Company description

Mobile app for parking / mobility

Company turnover in Mio $
200 Mio USD
Number of employees in company
2000
City / place
Stuttgart / DE
Internet
www.apcoa.de
Initial situation at the client

Übernahme der zentralen Lifecycle Marketing Abteilung (Digital Marketing, CRM, ASO, SEO, Partnerschaften), um das Team interimistisch zu führen, die bestehenden Märkte zu erweitern, das Performance Marketing auf Profitabilität auszurichten, Automatisierungen im mCRM zu erhöhen, organischen Traffic zu verbessern und eine Abkehr von einem last-cookie CPN (Cost per New user) auf einen CLV (Customer Lifetime Value)-Ansatz auszurichten.
Mitarbeiter: 5
Umsatz: €€€m


Company description

Search Engine Ads

Company turnover in Mio $
5000 Mio USD
Number of employees in company
2500
City / place
Hamburg
Internet
www.google.de

Company description

Aggregation platform for brick/mortar bookstores

City / place
Heidelberg
Internet
www.genialokal.de

Company description

Online retailer fashion

Company turnover in Mio $
200 Mio USD
Number of employees in company
800
City / place
Münchberg
Internet
https://www.goldner-fashion.com/

Work history (permanent employment)


Interim and project management Artificial intelligence and digital strategy

City / place
Hamburg
Remarks
One-stop outsourcing solution of all digital marketing and eCommerce related activities for SMB, the execution of strategic projects with regards to digital work fields for enterprises and development of practical use case of artificial intelligence in processes.
Employees: 3
Sales volume: nn

Agency for performance marketing

City / place
Hamburg
Remarks
CEO of Leading German technical SEO-Agency and strategic online marketing consultancy company. Main focus of consultancy: Online marketing strategy, focus on SEO and performance marketing (SEA, Social Media, Data Driven Ads, Email), conversion optimization and data.
Employees: 35
Sales volume: >5 Mio EUR

Consulting - Digital transformation

City / place
Düsseldorf
Remarks
Senior in International consultancy company (>50 employees, large network, double digit m € turnover). Main focus of consultancy: Growth (digital innovation and eCommerce) and Change (recapitalization, turnaround management, M&A) at SME as well as international enterprises.
Managed projects across various sectors, personally mainly involved in eCommerce, distant trade and media.
Employees: 5

ECommerce

City / place
Hamburg
Remarks
Responsible for marketing strategy, positioning, brand management, business development and performance marketing, New customer acquisition marketing, CRM
Employees: 5

E-commerce and mail order company

City / place
München / DE
Remarks
Marketing manager for new customer acquisition
Initially employed as Junior Manager Online Marketing, advanced to manager after half a year
Over 450.000 new customers p.a., >20m visits p.a., revenue 30m EUR
Leadership: 4
Sales volume: 20m EUR

Education

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